Senior Product Marketing Manager, IT Solutions ID-3684
Company Description
Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today.
Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots.
The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history.
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Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.
Team Description
Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
Role Description
As a Solutions Marketing Manager focused on the IT persona, you’ll be responsible for deeply understanding the challenges and goals of IT decision-makers and influencers. You’ll craft solutions-based messaging and positioning that resonates with this persona, highlighting Dropbox’s value in enhancing security, scalability, and productivity. You'll empower our sales teams with tools, insights, and narratives that win the hearts and minds of IT audiences, ultimately driving business growth.
Responsibilities
- Persona Expertise: Possess a deep understanding of the IT personas, including their pain points, motivations, decision-making processes, and buying behaviors.
- Positioning and Messaging: Craft compelling positioning, messaging, and narratives tailored to IT audiences, emphasizing Dropbox's security, compliance, and scalability benefits.
- Go-to-Market (GTM) Leadership: Collaborate with PMM, Sales, and Marketing teams to define and execute GTM strategies for new and existing Dropbox solutions targeting IT audiences.
- Enablement: Build sales enablement materials (e.g., storybooks, pitch decks, FAQs) that help Sales and Customer Success teams engage IT buyers effectively.
- Content Development: Support the creation of thought leadership, case studies, blogs, and solution briefs that speak to IT’s unique needs and demonstrate Dropbox’s value.
Requirements
- 5+ years of experience in product marketing, solutions marketing, or related roles, preferably in the tech/B2B SaaS space with a focus on sales-led motions.
- Demonstrated expertise in IT buyer personas, with a strong understanding of their priorities (e.g., security, compliance, operational efficiency).
- Proven track record of developing and executing successful GTM strategies and campaigns.
- Exceptional written and verbal communication skills with a knack for distilling complex concepts into simple, compelling messages.
- Strong collaboration skills, with the ability to build relationships across teams and influence without authority.
- Experience developing sales enablement materials that drive measurable impact.
- Analytical mindset, with the ability to leverage data to inform strategy and decision-making.
Self-starter mentality with a passion for solving customer problems and driving results.
Preferred Qualifications
- Familiarity with AI-driven solutions or SaaS tools targeting IT professionals.
- Experience in fast-paced environments, balancing multiple priorities